French Ministry of Culture and Communication – European Night of Museums
Creation and coordination of the online European Night of Museums with communication operations, transmedias game, online video contest, partnerships, blog, community management, etc.
Major operations:
– La Nuit Twitte: communication and learning online and in-situ operation to create a community of museum professionals and Twitter around the hashtag #NDM11 and #NDM12 (read the report here)
– Cherchez Tom: transmedias game with different interactive online games (read the report here)
– Behind the scenes of the European Night of Culture: shooting of a serie of vidéos with interviews and report
– blog of the European Night of Museums + community management on Facebook / Twitter / Flickr
With Hexagramm as global coordinator of the event
2 years project