Since 2007, we are a communication and digital strategy agency for museums and cultural institutions based in Paris and Berlin.
We see museums as the heartbeat of our society – places where social, ethnic, intellectual, economical behaviors can be transformed. Through digital and communication strategies, international experts conferences or local community building events, we guide museums into their transformation towards the future.
Digital Strategy is the development and process of specifying a museum’s vision, values, goals, opportunities, audience and initiatives in order to maximize its online presence. Media channels have evolved and so has your public. With literally hundreds of ways to reach them, the digital landscape can be overwhelming. With a proper digital strategy, your museum can best manage your online assets. From the very first step on line to the organisation of digital or off line events, we are helping you thinking about your digital strategy and how to concretize it.
References : Cluny Museum, Architecture and Heritage Museum of Paris, Culturespaces, Monet Foundation at Giverny, etc
Sharing is telling a story, and to talk about it, it’s better to show something. Most people get information about your museum from your website, social media outlets, or some other place on the internet. Within seconds potential audience make judgments about your museum or collection by the stories they see online. We are here to create contents that your audience will love so you can reach them more easily. We are here to create stories connecting to your personality and goal.
References : Palace of Versailles, Monet Foundation at Giverny, Montansier Theater at Versailles, etc
Social Media Marketing
The world is super-connected. We love when museums and audiences are sharing, but before sharing, they need to connect. For a museum, connections mean forming relationships with the public both online and offline. Since the first social network was created, social media strategy has evolved and fundamentally changed the way museums reach their audiences, from a simple presence to the participative exhibition. Now, businesses can open a door into the mind of their potential and current public.
References : Monet Foundation at Giverny, Architecture and Heritage Museum of Paris,
The most you know about your audience, the best you can create a museum for them.
By studying how online and offline audience reacts to one subject, we understand well what are their habits and what are they waiting for.
References: Rodin Museum, Culturespaces (Jacquemart-André Museum, Baux de Provence, Auto Museum), etc
Before we were thinking that museum was all about the collection and how we can keep it safe, then how we can show it to the public, then how we can share it with them. Now, we have to think about what the public is waiting for in a museum. This is the user experience.
The first requirement for great user experience is to meet the public’s needs, easily and without hassle. Next, it is vital to produce a product that people love, and love to own. User experience goes beyond giving the public what they think they want to see or live in a museum. It is successful when it seamlessly blends together each aspect of a museum, everything from engineering to design to the words on a page.
Training & Coaching
Sharing is living. We are here to share what we know with culture professional or young people. We are also teaching cultural digital strategy at Sciences Po Paris / MIDEM / EAC / Essec / INAsup on top of speaking at many international conferences (check where we talked).
We love to share with passionate people every day and think about the future of museums, that’s why we created We Are Museums, a 3-day event for museums professional and the innovative ecosystem. We already did seven editions since 2013 at the Contemporary Art Centre in Vilnius (Lituania), at Zacheta – National Gallery of Art and State Ethnographic Museum in Warsaw (Poland), at the Jewish Museum Berlin (Germany), at the Contemporary Art Museum of Bucharest (Romania), at the Latvian National Museum of Art and Art Academy of Latvia (Latvia). The next edition will be in Marrakech (Morocco) at the School of Visual Arts.
References : Musées 2.0 at Louvre Museum, Muséo- Apéro, Museomix 2011 + 2012, We Are Museums, Museum Connections, Museum Think Thank Berlin, etc.